如何写外贸开发信

如何写外贸开发信

外贸开发信的一般结构，注意事项，附两个模板。

准备：凡事预则立

客户是终端客户还是中间商，什么规模，是否是高危区等等；

这一点花的时间越多，你往后花的时间越少，效率越高；

开头：

1.不建议用Dear，建议用Hello，个人建议，因为Dear过时了，而且听着像讨好客户；

然后简单问好，简单些就可以，现在还不熟；

正文：产品名称+产品参数+产品规格+包装情况+特别之处+自己经验；

原则是，不丢点，客户需要的都给了，客户不需要的尽量避免，对客户比较重要的一些也可以主动加上；

结尾：成交过的例子+问问题；

成交的例子是为了促进客户的购买欲；

问问题是为了尽量让客户回复你，有回复就有信息，有了更多信息就有更多机会，只要客户回复，你就可以凭借专业性和服务打动客户，怕就怕客户不理我们。

模板1:（RFQ客户）：

This is Will from Company---a fetal monitor manufacture.1.0 MHz digital pulse fetal monitor can be supplied to you(技术指标).It is more accurate and reliable than Doppler ones.It seems you are used to Doppler ones,

1.have you ever thought about Digital fetal monitors?

2.have you ever thought about curves displayed on the screen with analysis?we can do this.

3.have you ever thought about fetal monitors with 20 years time storage?we can do this.



The CNF price is 49usd or 165usd per set for 50 units.

We have sold 3 sets of products to Korea,Japan and Twaiwan,they like the auto analysis function which is easy and convenient to use.

Some questions for you:

1.Are you a hospital(consumer) or a distributor?

2.Do you need battery?

This is all,if any questions,feel free to contact me.

Best regards

Will

Contacts:

模板2：

Hello Mrs. Anderson,

Fetal monitors manufacture here.This is Will.Glad to hear you.

1.1.0MHz digital pulse,more accurate,reliable,0 noise,more scan range,high anti-interference;

2.Auto analysis function,one of our 11 patents,any curves of any moment of FM,FHR and TOCO can be displayed,and fetal grading and medical report will be given at last.

M000B FETAL MONITOR WITH A WORKSTATION,FOB QINGDAO PRICE,699USD/SET;MOQ 1 SET;M1000B FETAL MONITOR,190USD/SET,MOQ 1 SET;M1000A FETAL MONITOR.50USD/SET,MOQ 2 SETS.

Two have been sold recently,they are happy to use auto analysis function,easy and accurate.One for Taiwan,the other for South Africa.

questions for you:

1.Are you a hospital or a distributor?

2.What kind of products do you need usually?

If you are interested, welcome to contact me by below:

WILL

SELLER OFFOREIGNTRADINGDEPARTMENT

MEDICALELECTRONICCo.,Ltd

ADD:SHANDONG,CHINA

TELEPHONE:008 FAX:008

MAIL:CMDCOMCOMPANYWEBSITE:WWW.TS